For the first time the World Economic Forum agreed to sanction Side Events during a Forum gathering.

After official sessions ended each day at the Special Meeting on Global Collaboration, Growth and Energy for Development,
local visitors as well as Forum attendees including Heads of State and Ministers were invited to embark on an enriching journey
through pavilions and activations at the neighboring luxury mall, Via Riyadh.

The exhibitions throughout the transformed venue offered a glimpse into the promising innovation and
cultural progress under #SaudiVision2030 -- our work including bespoke and branded Projection Mapping throughout the venue.